Safilo Group is a globally renowned leader in the high-end eyewear industry. Leveraging a data-driven innovation model, it has broken through the boundaries of the traditional eyewear industry, integrating the essence of Italian design, style, and technological and industrial innovation. Utilizing advanced digital platforms built around its two major digital centers in Padua and Portland, it provides eyewear retailers and customers with an unparalleled consumer experience.
The Chafino Group's own brands include: Carrera, Polaroid, Smith, Blenders, and Prive Revaux Seventh Street. Permanent licensee Eyewear by David Beckham and other licensed brands include: BOSS, Carolina Herrera, Dsquared2, Etro, Fossil, HUGO, Kate Marant, Juicy Couture, Levi, Moai, Moxtau, Kurt Marant, Juicy Newx, Levi, Moai, Moxee, Mox, Juicy Newade, ttLevi, Mor. Jacobs, Missoni, Moschino, Pierre Cardin, PORTS, Stuart Weitzman, Tommy Hilfiger, Tommy Jeans, Under Armour, and Victoria Beckham.
PORTS, renowned for its exquisite tailoring and elegant designs, creates sophisticated and modern fashion pieces for the next generation of professional women. PORTS designs uphold timeless classic silhouettes, conveying a global spirit by skillfully combining rich materials, colors, and textures from around the world. Through PORTS' signature tailoring and haute couture, they brilliantly interpret elegant style and refined concepts, showcasing timeless quality. Renowned actress Jiang Shuying appears in the new advertising campaign as the brand ambassador for PORTS China.
BOSS is a world-renowned luxury brand originating from Germany, specializing in the design and sale of high-end men's and women's fashion and accessories. The brand upholds a spirit of breakthrough and innovation, interpreting an aesthetic philosophy of self-mastery. Since 2006, BOSS has had a strategic partnership with the Safilo Group, authorizing them to design and produce the brand's eyewear collection.
POLAROID's Rainbow Collection eyewear makes its debut, with brand ambassador Dong Zifan showcasing the 2026 Spring/Summer Rainbow Collection advertising campaign. The vibrant colors embody youthful energy and usher in a new era of energetic style.
TOMMY HILFIGER is one of the world's leading premium lifestyle brands, inspiring and motivating consumers since 1985. TOMMY HILFIGER creates its signature style through a fusion of classic and innovative elements, collaborating with cultural shapers worldwide to interpret the essence of American classic style with modern elements. TOMMY HILFIGER provides global consumers with exceptional quality and value. Its eyewear collection is designed and manufactured by the Safilo Group, undergoes rigorous process control, and is distributed globally by its subsidiaries. The 2026 TOMMY HILFIGER China Style Collection of eyewear, meticulously crafted for Chinese consumers, will also make a dazzling appearance, interpreting a unique fashion attitude.